ocr: THEMIDDLEROAD How Middle-Market Needs Differ Fram Those of Multibillion Dollar Companies Costisaprimaryt factor Need more: sorncel support from vendors Require: easy, installation/ quick implemenation outsouraing more im- porad due t0 smali stalf Face higher pricesiess leverage with' vendors Other: U 500 EOX 159 20 25% 30% 35% percentage ol Respondents Why Middie-Marketif Managers Didn't Purchase From High-End Vendors 60M6 5030 4000 30%6 20% 100 0 High Unneeded TOO Other: Cost lunctionality Chiculti io implement SOUHSES TORHESTIR RESEARCH
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